Built by Corey → See the live rebuild
Proposal · prepared for Wharton Goldsmith · 25 May 2026

A few specific fixes for whartongoldsmith.com

Wharton Goldsmith · St Albans · website rebuild

I rebuild small-business websites in my spare time when I can see they are leaving conversions on the table. Wharton Goldsmith is a designer-maker jeweller at No. 1-2 George Street, on the bench since 1947, run today by Christopher Wharton and his son Sam. I looked at the live site on a phone over coffee and three things stood out. Below are the findings, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
Christopher and Sam Wharton at the bench in the No. 1-2 George Street workshop, St Albans
No. 1-2 George Street · St Albans · since 1947

Father and son at the bench, the watchmakers shop Alan Corrie Wharton opened in 1947. Open the live preview ↗
01

Twelve consecutive De Beers design awards, and a father-to-son bench succession, buried on a second domain.

What I saw. The story I'd lead with (Alan Corrie Wharton opening a watchmakers shop on George Street in 1947, Christopher returning at twenty-three after London goldsmith training to start designing at his father's bench, twelve consecutive years of Diamond Trading Company design awards, Sam coming home from Boodles and David Morris in 2000 to run CAD) lives at whartongoldsmith.uk/our-ethos-who-we-are/, on a separate WordPress install. The .com homepage that customers actually land on never mentions any of it.

What the rebuild does about it. Heritage block on the rebuild's homepage, opposite a real workshop photo, with the timeline drawn out: 1947, early 1970s, the awards run, 2000 (Sam back), today. Press-quote style typography. Two domains collapse into one story.

02

Mobile first paint is a stretched logo placeholder, not a workshop image.

What I saw. On a throttled 3G phone the .com loads a 215 KB HTML shell, preloads two custom icon webfonts, runs a synchronous tracking pixel in the head, and shows base64 1x1 GIF placeholders where every product photo should be. The first image to actually render is the wordmark. For a designer-maker shop in 2026, the first impression on a phone should be the bench, not the logo placeholder.

What the rebuild does about it. Static rebuild, no JS hydration step. Real hero image of Christopher and Sam at the bench in the LCP slot. Inline critical CSS only. Lazy-load below the fold. Lighthouse mobile target 90+ Performance.

03

No LocalBusiness or Jeweller structured data, so Google has no way to surface the 1947 founding, hours, or rating.

What I saw. The .com homepage carries only a minimal Organization schema (name, logo, social links). No address, no telephone, no opening hours, no founding year, no AggregateRating, no Jeweller subtype. A search for "bespoke jewellers St Albans" leaves the rich-result slot to whoever did fill it in, usually the high-street chains.

What the rebuild does about it. Full Jeweller + LocalBusiness JSON-LD on the rebuild: PostalAddress, telephone in E.164, foundingDate 1947, openingHoursSpecification, the founder Person, FAQPage for the bespoke questions. Validates clean in Google's rich-result test on day one.

Pricing

£2,000Fixed for the rebuild, one-off.
£150Per month for hosting and ongoing care.
£50Optional. Embedded chatbot trained on the showroom FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

  • • One round of revisions before launch
  • • DNS cutover handled (you keep the domain in your name)
  • • 30 days of post-launch tweaks at no extra cost
  • • Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Hertfordshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 4 June, the proposal site comes down.

See the live rebuild A working preview you can click through · opens in a new tab ↗